Gain Clarity.
Build Momentum.
Achieve Your Vision.
I work with leadership teams that have a compelling vision and capable people but need more clarity about how to turn that vision into coordinated execution.
Clarity
Know what matters most.
Structure
Turn intent into repeatable action.
Ownership
Enable confident, accountable decisions.
Don't let your vision become today's chaos
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
People
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
Purpose
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
Playbooks
Document and optimize your core processes from top to bottom, both internal and customer-facing.
Performance
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
Profit
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
Your Business. A Clearer Way Forward.
Capable teams stall when priorities compete, decisions drag, and daily fires crowd out the future. In other words, there is no operational clarity. Clarity comes from two places: leaders who are clear about the purpose, priorities, and decisions before them, and the structure that makes that clarity usable - processes, systems, tools, and rules. My role is not to make your team’s decisions, but to provide the structure and perspective needed to make them well. Together, we surface blind spots, align around the best ideas, and build the operating rhythm required to execute with confidence.
Pinnacle Client Testimonials
Pinnacle gave us operational intelligence to be able to assess the people around us and determine their skill sets. Most importantly, identifying who the A-players are and the cultural effects the B and C-players have on an organization.
Jonathan Dworsky
Owner, Park Chrysler Jeep
Working with our Guide has allowed us to think bigger, differently, and become aligned as a team. Our Guide allows for adjustments and customization for what works best for us. I recommend Pinnacle Business Guides to leadership teams who want to reach their goals but feel stuck.
Missy Ramberg
Director of Marketing, Acucraft Fireplace Systems
We incorporated our whole team into the Pinnacle system, which gives everyone empowerment, and we’ve created a leadership team out of this. So now, we can step back and be leaders and allow them to also lead the rest of the team, and it really funnels down through the entire company. It’s made a great difference in a very short period of time.
Linda Smith
Director of Sales, AK Material Handling Systems
You’re going to climb a mountain, but you’re doing it with someone who’s going to help lead you there. The Guide helps provide a pathway, so I know that’s where my hand is going to go; I know that’s where my foot is going to go. Pretty soon, you’re at the top of the peak, cheering on and wondering what’s the next peak, what’s the next climb? That’s really exciting.
Josh Smith
Founder & President, AK Material Handling Systems
Services
Annually, You Receive:
One: 2 or 3 Day Base Camp Session (First Year Only)
Will be replaced by the Annual Summit in subsequent years
Three: 1 Day Quarterly Sessions
One: 2 Day Annual Summit
Monthly: Altitude Checks (One-on-One calls with the CEO and/or Leadership Team)
Ongoing: Access to 80+ Pinnacle Business Tools and Resources
Base Camp
Day 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and reinforce culture foundations we’ll build from.
Base Camp
Day 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and lows. We then set our sights on the quarter ahead and gather new tools to climb even higher.
Annual
Summits
Each year we take two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
Certified Pinnacle
Business Guide
About Eric Moes
I work with leadership teams that have a compelling vision and capable people but need more clarity about how to turn that vision into coordinated execution.
Many have built strong businesses through people power - commitment, experience, and individual know-how - and are now ready to complement it with the process power that makes good work more repeatable and less dependent on individual effort.
I believe structure creates clarity, and clarity is liberating. My clients hire me to work alongside them to build and use enough structure to create clarity and to execute well. That structure may include focused strategy and planning cycles, purposeful meeting rhythms, role clarity, decision discipline, core processes, and better ways of managing the information the business depends on. I pursue clarity by challenging assumptions, asking the questions teams may be avoiding, and connecting leaders’ day-to-day work to the purpose and destination they have chosen.
My perspective is shaped by 12 years as a military officer in command and staff roles, founder experience building several ranch businesses, an MBA from the University of Guelph, and five years of management consulting, coaching, and facilitation work. Together, these experiences reinforced my belief that clear intent, practical structure, and shared ownership allow capable people to execute well.
As a Pinnacle Business Guide, I work alongside leadership teams as they apply practical tools across People, Purpose, Playbooks, Performance, and Profit. I read the terrain with them, bring blind spots into view, support sound decisions as conditions change, and know when to pull out the map.
Outside of work, I enjoy life on the family ranch with my wife and our three kids, whether that means chasing runaway cattle, keeping up with the kids on the ski hill, or casting a line in the nearest creek.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
- Receive Your Scores Across All Five Pinnacle Principles
- Learn How Each Principle Unlocks Business Growth
- Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.
